Gets a Facelift. By: Kristy Simonette

“Guided by our values, we are committed to being the best multi-family company by providing living excellence to our customers.” – Camden Mission Statement

At Camden, we live and breathe those words. They are behind every decision we make for our customers and for our company. And so, we challenged ourselves to create an innovative website that meets our customers’ needs and redefines  We wanted to make sure that our new website would give our customers insight into our company – not only apartment homes but also see Camden as a Great Place To Work® *.

Our approach was this:

  1. The new website experience had to be simple.
  2. The new website had to be responsive design (basically, a fully functioning site regardless of the device– phone, tablet or PC – used to access the site).
  3. The new website had to provide a personalized experience and deliver relevant.

We used a method called Data-Driven Design to ensure that we focused on creating an optimal customer experience. Looking at tons of customer data points throughout our organization helped us to define features and functionality for the new site.  We listened to what our customers told us they wanted when looking for an apartment online and we made it happen. We added features such as detailed pet and parking policies and larger photographs in an easy to use media gallery.

The result is a website that allows online apartment shoppers to interact with our apartment communities and make informed decisions before they ever even walk through our doors. But, we aren’t finished there. Our website will constantly continue to evolve as we discover new ways to provide living excellence to our customers online.

It is time for you to experience the new enhancements!  End your apartment search on

*Camden was recently named by FORTUNE Magazine for the 8th consecutive year as one of the “100 Best Companies To Work For” in America.

Kristy Simonette Senior Vice President of Strategic Services & CIO

Kristy Simonette
Senior Vice President of Strategic Services & CIO

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